Fix what keeps your site from being found

The four usual causes (blocked crawler, content missing from the HTML, non-indexable page, or just too soon) and a ten-minute check you can run yourself.

The difference between blocking crawling and blocking indexing, the trap of combining them, and which one to use for each situation.

Plain-language meaning of the page indexing statuses in Search Console, with the response each one actually calls for.

What 200, 301, 404 and 5xx mean to a crawler, where soft 404s come from, and how to return the right status for missing and moved pages.

How the same page ends up on many addresses, which signals tell Google the preferred one, and a quick curl check for your own domain.

What a good title and description look like, the specific problems that make Google replace them, and the template mistake that causes most of them.

Which kinds of links Google may not follow, what makes link text and image alt text useful, and a simple way to test your own navigation.

The ways a store ends up closed to crawlers without anyone deciding it: private mode, firewall bot rules, an edited robots.txt, and how to find which one it is.

How one product ends up with several addresses through collections and variants, what Google says about choosing one, and how to check what your theme links to.

Seven checks you can do in a browser in ten minutes, what each one means in plain language, and what to ask your developer if something looks wrong.

Raw HTML versus rendered, status codes, host variants, soft 404s and robots.txt, with healthy and unhealthy results, and a note on adding them to CI.

What Shopify handles for you, which settings to leave alone, how to write product pages that stand apart, and what to check after installing an app.

Where to edit titles and descriptions for Gelato products on Shopify, why template text is a visibility problem, and what to write instead.

Core sitemaps and the Site Visibility option on WordPress, Wix's default robots.txt and editor warning, and a table of checks for any platform.

What URL Inspection, the page indexing report and the Rich Results Test each tell you, what they can't, and the checks to do in a browser.

A short routine for store owners: robots.txt, sitemap, one product page and a private window. What to look at, what to write down, and what it can't tell you.

Why menus in PDFs and hours in images cost you visibility, what LocalBusiness markup needs, and a checklist of the unglamorous basics.

Duplicate archives, repeated titles, missing dates and authors, and unhelpful images, with what Google's Article documentation actually recommends.

Return links, valid language and region codes, x-default and canonicals, with a copy-ready example and the three ways to implement it.

Why animated, single-page portfolios often read as empty to machines, and how to give every project a real page without losing the design.

The ordinary signs of a real business, from an About page and returns policy to Organization markup, and why they matter more as it gets easier to open a store.

A checklist for SaaS sites: crawler access, pages that render without JavaScript, sitemaps and structured data, per Google, OpenAI and Perplexity docs.

What Google's own documentation asks of a product page: required markup, one product per page, the price rules, and why markup belongs in the initial HTML.

Why identical supplier descriptions are a visibility problem, which Google spam policies are relevant, and the practical things a dropshipping store can add.

How a sports retailer's size, brand and sport filters create crawl and duplicate problems, and how variant markup, URL design and Merchant Center fields help.

How filter URLs multiply, what Google recommends for blocking or keeping them, and how canonicals, robots.txt and 404s each fit.

The crawlers OpenAI and Perplexity document, what robots.txt does and doesn't control for each, and how firewalls and bot rules can still block them.

How Google processes JavaScript, why its documentation still recommends server-side rendering, and a five-minute test for any store or SaaS site.

What Shopify generates for you, why editing robots.txt.liquid is an unsupported customization, and how to submit the automatic sitemap.

Do you need llms.txt or other special files for AI search? What Google, OpenAI and Perplexity document, what they don't, and where your time is better spent.

How to write a valid llms.txt, check it with curl and Lighthouse, and what the file does and doesn't do. Based on llmstxt.org and Lighthouse's source.

A product page read without scripts: which facts must be in the first HTML response, a worked JSON-LD example, and how to test your own page in a minute.

Why pages built from the supplier's text give Google and AI systems nothing to tell them apart, and a realistic way to fix the ones that matter.

An honest answer: no tool can promise it. Here are the technical preconditions you can actually measure, and what none of them guarantees.